A. It’s natural to ask questions or be cautious about something that’s new or not used by “everyone.” So here are 10 Reasons Why Service For Life!® is Unique and Different from anything you’ve seen for real estate professionals…
1. Designed from the ground-up to get Delivered, Opened, and Read. If whatever you send doesn’t at least get opened and read, it doesn’t stand a chance of causing response or resulting in a return on your hard-earned marketing dollars. Most traditional newsletters and marketing materials look slick and professional, but are nothing more than Junk Mail that goes into the trash. Service For Life! is designed to “look” (and read) very personal, almost like a card sent by a friend, because personal mail gets opened and gets attention, while “junk mail” is trashed with hardly a glance.
2. Uses “High-Readership” strategies and “Hard” Content. This is no “wishy-washy” newsletter with boring, bland articles. Service For Life! articles contain important news, entertainment and “how-to” information people really want to know to improve their lives. Plus, our left margin content provides great trivia, humor and entertaining tidbits people love to read and share.
3. Written by MARKETERS, Not “Journalists.” Journalists may be able to write, but Marketers are masters at capturing attention, creating interest, stimulating desire, and motivating action. Which do you want working for you?
4. Builds Relationship and Trust. Service For Life! is specifically designed to build a family-like relationship with clients and prospects and to motivate them to contact you first for business and referrals. We intentionally use content, approach, voice, and specific “bonding” strategies to endear readers to you.
5. It’s NOT all about real estate. Why? Because newsletters or mailers written only about real estate information never get broad readership, and you never build the kind of relationship that motivates on-going referrals, repeats and word of mouth. Service For Life! is about building deep and differentiating relationships, and positioning you to be there first (before other agents) when it’s time to buy or sell.
6. Positions YOU as a Trusted Advisor, Not “Salesperson.” Service For Life! positions you as a trusted advisor…a friend and true expert bringing welcomed value to prospects and clients each and every month.
7. It gets SHARED. Because of the natural “how to” content, tips, news and trivia, it multiplies itself out in the marketplace to help leverage your ability to get referrals, repeats and new clients.
8. It Motivates RESPONSE. Each issue helps create predictable client flow, referrals, word of mouth and repeat business for you by using unique “referral programming,” and over a dozen response offers, teasers, captions and programming when used with our inserts. Every month you’ll be getting the very best of my 36+ years of marketing and direct-response experience, ready to go to work for you.
9. It’s DONE FOR YOU. It’s not a marketing course or tool that will sit on your shelf gathering dust waiting for you to “study” it. There’s nothing to research. Nothing to write. Nothing to interfere with your highest priority each day – selling real estate. We even have a FREE Virtual Assistant who can manage the entire process FOR you each month, included with your membership.
10. More than 10 Ways to Use. Service For Life helps you leverage relationships into referrals and clients with more than 10 ways to use – including strategies that cost little or no additional expenditure on your part. See our “10-Ways to Use” blog post.
Bottom line: There’s never been an easier, faster, more powerful way to finally break through the “income barrier” you’ve desired for so long. To get to the next level. To build your personal market share. To finally help you achieve a stable, ever-growing production month after month, year after year.