A. The “look” of Service For Life!® is NOT identical to all the other mass-produced, agency-slick, brochure-looking newsletters out there. It won’t blend in with all the other 4-color, expensive “Junk Mail.” And there’s a very good reason for all this.
First, Service For Life!® was intentionally meant to “look” personal. I want the reader to think that YOU worked more than 15 hours a month to research and write the newsletter – because people value gifts from others that took time to create.
I want them to think that you are the expert who’s sharing valuable real estate and consumer knowledge. And I want them to think you are providing the recognition, appreciation and referral programming in the newsletter. That’s how you build a true relationship.
Second, most of those slick “brochure-looking” newsletters go into the trash – because they’re a dead-give-away that you just paid some company to print it for you. They look just like junk mail, and they end up where all junk mail goes.
Haven’t you received those cold newsletters from investment brokers? And didn’t you think to yourself, “this is just another piece of junk mail?”
Third, this is the only newsletter I know of that has ALL the elements we engineered int Service For Life!®. Every page…all the elements were painstakingly created and tested to do ONE thing: Build and nurture such a strong Relationship that when your readers think about “real estate” they automatically think of YOU, before other agents know they exist.
For the EMAIL version of the newsletter…we spent more than 6 months researching and designing the template for the highest readership and response possible. We took all the elements of the print version that make it work (the persuasive “psychological triggers”, involvement devices and direct-response strategies), and created an HTML email template that’s visually appealing plus easy to read online.
Most importantly, it still looks like it was written by you. And, this is very important, it includes your photo and an area for you to share personal updates or local market news to make it extremely personal.